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Double the Advertising Payments. Double the Back-to-School Opportunity.

VSP is doubling down on double advertising payments through October 31, 2026.

Posted: July 22, 2026
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Categories: Promotions Patient Value

Now through October 31, practices participating in the VSP® Individual Vision Plans Doctor Program can earn Double Advertising Payments when patients engage with their website and social media advertising. Participating VSP Premier Edge™ locations earn $16 per ad click, while VSP network practices earn $10 per ad click.1

It's a simple way that VSP is doubling the value for private practice during one of the busiest times of the year, back-to-school season, while helping patients access affordable vision care options.

Why Practices Are Seeing Value
The VSP Individual Vision Plans Doctor Program helps practices connect patients with affordable coverage options while supporting long-term patient relationships and practice growth.

The numbers speak for themselves:

  • More frequent visits: VSP Individual Vision Plan patients use their benefits every 13 months, compared to 2.5 years between visits for private-pay patients.2
  • Stronger loyalty: 92% of VSP Individual Vision Plan patients intend to stay with their current eye doctor. 2
  • Increased capture rate: 71% of plan members purchased eyewear or contact lenses at their most recent eye care visit.2


Value for Patients. Growth for Practices.
Back-to-school season brings more patients through your doors, including families, who may not have vision coverage. The VSP Individual Vision Plans Doctor Program helps practices support these patients with affordable options while creating opportunities for practices to offer continued care and increase revenue.

Even better, the program is available at no cost to participating practices and includes ready-to-use marketing materials and website advertising resources to help drive awareness.

Get Started.
Take advantage of Double Advertising Payments before October 31.

Enroll, build your ad, and start earning advertising patients at vspproviderhub.com/ip.

plans

Resources to Promote the Plan
Find social and digital resources and suggested social copy to help you educate your patients on our Marketing Resources page here.

You can also take advantage of FREE in-practice resources available on the Premier Edge Marketing Support Online Store. Use your VSP Provider Hub login to view and order the items.

  1. VSP Individual Plans Enrollment Customizable Business Card (with Practice QR Code)
    enroll today
     
  2. VSP Individual Plans Enrollment Generic Business Card
    enroll generic
     
  3. Customizable VSP Individual Plans Enrollment Counter Card
    enrollment card
     
  4. VSP Individual Plans Enrollment Flyer
    need insurance
     

1. Purchase of a VSP Individual Vision Plan isn’t required to receive the advertising payment. You must be a member of the VSP Individual Vision Plans Doctor Program and have an active VSP Individual Vision Plans website banner in place to earn advertising payments. Double advertising payments promotion runs from July 1 – October 31, 2026, only. As of November 1, 2026, standard advertising payments apply (participating Premier Edge practices receive $10/ad click and VSP Network practices receive $5/ad click.) Advertising payments are paid monthly with a TANGO digital gift card via email.

2. Post-claim satisfaction survey of Individual Vision Plan patients, stats pulled in 2025.
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